Doug Bihlmaier

This is Doug Bihlmaier, when I first saw this picture of him, I assumed that he was a homeless man, due to the cultural code. for example, his trousers look like they have holes in them, and have been patched up, they are also rolled up, which looks like they are too long, but as he can't afford a new pair, they must be worn. Also his scruffy beard makes him look fairly unhygenic, and his black beanie cap makes it look like he is trying to hide his face because he is ashamed, or trying to hide his greasy hair. Then I found out that he infact works for Ralph Lauren, as the leader of their vintage clothing range, and is incredibly rich. This shows us that we can not get an accurate representation of something or a person unless we know the true context, for example, some people may believe the colour red represents love, but if the context was that the red was shown in a horror movie, it would infact be a symbol of danger or death. Therefore we must know the context before making an accurate judgement.